Customers and orders
Who the rule applies to decides which buyers a rule affects.
| Option | Applies to |
|---|---|
| Everyone | All buyers |
| Customers with tags | Signed-in customers with at least one of the Customer tags, for example wholesale |
| Customers without tags | Everyone except customers with those tags |
| B2B companies | Buyers ordering for a Shopify B2B company |
| Retail customers (not B2B) | Everyone not buying for a company |
| Guests (not signed in) | Buyers who aren’t signed in |
Tag your wholesale customers in Customers → customer → Tags in your Shopify admin. Tags are matched without regard to upper or lower case.
Orders
Section titled “Orders”Orders limits a rule to Every order, First order only or Repeat orders only.
Example: retail and wholesale side by side
Section titled “Example: retail and wholesale side by side”- Order value rule, Customers with tags wholesale: minimum order value $300.
- Quantity rule, Customers with tags wholesale, applies to the Snowboards collection, mix and match, minimum 4.
Retail shoppers buy as usual. Wholesale buyers see the rules once they sign in.